There are moments in business that remind us how far we have come and inspire us to think about where we want to go next. For RUNTONG & WAYEAH, seeing our company and products displayed on the iconic Nasdaq digital billboard in New York’s Times Square was one of those moments.

As part of an overseas advertising initiative supported by Alibaba.com for selected international suppliers, RUNTONG had the opportunity to showcase its business in the United States. Our insole products and company identity appeared on one of New York’s most recognizable outdoor advertising screens, bringing our brand into an international setting.

For a company that started in Yangzhou, China, and has spent more than two decades developing shoe care and foot care products for overseas markets, this appearance was a meaningful milestone. More importantly, it encourages us to keep improving our products, strengthening our supply chain, and serving international customers with greater confidence.

A large digital screen can introduce a brand to the world, but long-term customer relationships are built through dependable products and consistent service. That principle has guided RUNTONG & WAYEAH through more than two decades in the shoe care and foot care industries.

From traditional shoe polish, shoe brushes, and shoe cleaning accessories to comfort insoles, arch support insoles, sneaker cleaning kits, and foot care products, our portfolio has continued to develop alongside international market needs. Today, we work with brands, importers, wholesalers, distributors, supermarkets, and retail chains looking for practical products and reliable sourcing support.

We understand that different markets have different priorities. Some buyers focus on retail packaging and competitive pricing, while others require specialized materials, product customization, or supporting quality documentation. By combining our product knowledge with long-term manufacturing partnerships, we help customers explore solutions that suit their sales channels and brand positioning.

Our work is not limited to supplying individual items. We support product development and sourcing projects through communication, sampling, packaging design, production coordination, quality follow-up, and export delivery—always according to the requirements of each order.

Recently, our company leadership shared three ideas that reflect an important direction for our future: “Going global with determination, building deeper supply chain foundations, and empowering the industry.” These words closely reflect how we see the next stage of RUNTONG’s development.

Going global means more than entering overseas markets. It means understanding international customers more deeply, listening to their requirements, and adapting our products and services to changing market conditions. As we continue exploring North America, Latin America, Europe, and other markets, listening remains the starting point.

Strengthening the supply chain means investing attention in supplier cooperation, material selection, product development, production coordination, and quality management. Empowering industry means using our experience and resources to help partners turn product ideas into commercially practical solutions. These three goals reinforce one another: market insight informs development, stronger supply chains support execution, and dependable service creates long-term cooperation.

Being featured in Times Square is exciting, but we believe the real value of international visibility comes from what happens afterward. For overseas buyers searching for an OEM insole supplier or a wholesale shoe care products partner, the most important questions are practical: Does the supplier understand the project? Can the materials and packaging match the target market? Can the sampling and delivery process be managed effectively?

These are the questions we focus on every day. Our OEM/ODM services can cover product materials, colors, structures, sizes, logos, packaging, and product combinations. We also coordinate with manufacturing partners on sampling, purchasing, production progress, and quality inspections, based on the requirements of each project.

We are particularly interested in building deeper relationships with customers in North America, Latin America, Europe, and other international markets. The Times Square appearance has given us another opportunity to introduce RUNTONG to the world. Our responsibility is to turn that visibility into meaningful conversations, suitable products, and dependable business relationships.

Looking at our brand on the screen in New York, we feel grateful for the opportunity and for the people who helped us reach this point. We appreciate Alibaba.com’s support in providing this overseas promotional opportunity, the trust of our customers, the cooperation of our manufacturing partners, and the dedication of our team.

A successful international business is not built by one advertisement or one milestone. It is built through countless conversations, product improvements, successful deliveries, and the willingness to keep learning. As RUNTONG & WAYEAH continues its journey, we warmly invite international brands, wholesalers, importers, and distributors to discover our shoe care, insole, and foot care solutions.

A moment in Times Square is worth celebrating. Building lasting value for our customers is the goal we will continue pursuing. We look forward to new conversations, practical OEM/ODM cooperation, and the opportunity to grow together with partners around the world.